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Easy Rider x Nixon Contest

The store ran a contest in conjunction with Nixon Watches last fall.

One lucky customer and one of our staff won a trip to Nixon’s head office inEncinitas, California to build their own custom watch.
We also tied the trip in with the Supercross event in San Diego.

It was a great trip of a lifetime.

Thanks to Nixon for making it all happen.

I’ll let the photos tell the rest of the story.

Nixon's head office - the building was originally an old lumber yard.
Nixon’s head office – the building was originally an old lumber yard.

 

Upon arriving - we headed straight to the beach for some lunch - with a view.
Upon arriving – we headed straight to the beach for some lunch – with a view.

 

We conveniently ran into Nixon co-founder Andy Laats at lunch.
We conveniently ran into Nixon co-founder Andy Laats at lunch.

 

We also met up with the other half of Nixon - co-founder Chad Dinenna for breakfast the next day.
We also met up with the other half of Nixon – co-founder Chad Dinenna for breakfast the next day.

 

Contest winner Marc (left) and shop Staff Griffin - getting their first look and the "parts" that they can make their watches from.
Contest winner Marc (left) and shop Staff Griffin – getting their first look and the “parts” that they can make their watches from.

 

Once the face / case / winder / hands / band were chosen - the watch was assembled.
Once the face / case / winder / hands / band were chosen – the watch was assembled.

 

Another part of the customization was being able to have the case back customer laser engraved.
Another part of the customization was being able to have the case back customer laser engraved.

 

I was also able to make a watch - here is my case back.
I was also able to make a watch – here is my case back.

 

All three finished watches.
All three finished watches.

 

The next day it was over to Coronado for a little beach time.
The next day it was over to Coronado for a little beach time.

 

After the beach - we headed to the Supercross race - and ran into Steve Caballero (who is also big into MX).
After the beach – we headed to the Supercross race – and ran into Steve Caballero (who is also big into MX).

 

Ryan - back in Edmonton - hooked us up with VIP access to the KTM / Troy Lee Designs pit area.
Ryan – back in Edmonton – hooked us up with VIP access to the KTM / Troy Lee Designs pit area.

 

Chad Reed - had to put this one in for Marc!
Chad Reed – had to put this one in for Marc!

 

The winners hanging out at Supercross.
The winners hanging out at Supercross.

 

First corner action!
First corner action!

All in all it was an amazing trip. Thanks to Nixon / Stance / Troy Lee Designs and our rep – Dirk – for an great time.
Once again proving that it pays to shop at Easy Rider.